#80 - Mars’ journey from wholesale to D2C - Balki Subramanian, Mars

In this episode of Commerce Talks with Alexander Graf, I sit down with Balki Subramanian from Mars to explore the company's transformative journey from wholesale to direct-to-consumer (D2C) strategies. We delve into how Mars, a global leader in confectionery, pet care, and human food, is adapting to the evolving market landscape. Balki shares insights on Mars' digital demand initiatives, emphasizing the importance of consumer experience platforms and the shift towards personalization and sustainability. We discuss innovative D2C experiments, particularly in the pet care sector, and how Mars is leveraging technology and strategic acquisitions to meet consumer needs. Join us as we uncover Mars' vision for the future, driven by a blend of organic growth and strategic partnerships.

Om Podcasten

Join author and e-commerce entrepreneur, Alexander Graf, and his special guests every week as he breaks down different digital commerce topics from what they mean, why they are important, and where to prioritize them in your own digital commerce journey. Our guests typically, international business leaders, experts in the industry at large, and many more thought leaders within the digital transactional space that will be sure to entertain and inspire how your business approaches the growing industry that is digital commerce. Email us for any questions on the podcast: hello@spryker.com 61a21800-1b72-11f0-9b94-f7c27e36a342