#012: Digital Transformation at FTD

In this episode, Dirk and Kelly talk to Vamsi Muddada, CTO at FTD Companies. FTD is a floral wire service based in the US. Vamsi talks about the challenges of digital transformation, both on a technical as well as an organizational level. He also explains how to merge a multitude of legacy applications – involving almost every imaginable tech stack – to build a next generation commerce platform.

Om Podcasten

Commerce Tomorrow is a podcast series hosted by tech entrepreneurs and ecommerce veterans Kelly Goetsch and Dirk Hoerig discussing the latest developments and technologies used at global brands and retailers that are at the forefront of growth and innovation. Listen in to interviews with recognized technology leaders and learn how technology is driving their business.