#44 Veteran Retail Architect Joel Wiegman On The Convergence Of POS And Digital Commerce
While we've used the term "omnichannel commerce" for more than a decade, true omnichannel commerce has eluded most retailers because the point of sale remains separate from the rest of digital commerce. In this episode, Joel explains why that remains, 25+ years after digital commerce was first introduced. Joel has worked for DSW, Express, and now works for Abercrombie & Fitch as a senior manager architect