The ABC's of SaaS Finance with commercetools CFO Dan Murphy
Step inside commercetools with Dirk and Kelly as they sit down with commercetools’ own CFO, Dan Murphy. This is an enlightening discussion around company efficiencies, key metrics to judge the health of a SaaS business, and what metrics to look for at various stages of company growth. Are your customers renewing? What does it cost to acquire a customer? Are the company goals aligned with its employees? How efficient is the sales organization? Is revenue growth the end all be all? Tune in to gain a CFO's perspective on this and more. 00:50: Introduction to commercetools, CFO, Dan Murphy 01:52: What does a CFO do? 04:14: Defining key metrics use to judge the health of a SaaS business (NRR, GRR, CAC + CAC payback, LTV, ARR/employee, Quick ratio, Magic number) 10:42: What is the rule of 40 as a metric and is it outdated? 16:04: Key metrics to look for at various stages of growth - Seed round, IPO, pre-revenue... 20:25: The market for enterprise SaaS has dramatically changed. Dan summarizes the market from ~2020 -> present day. What is valued today vs. a few years ago 26:35: At what point should VC-backed enterprise B2B SaaS aim for profitability? 35:44: When/why do you IPO? Tell us about that process