The Market Is Down

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll discuss the impact of tariffs and market volatility on corporate communication strategies. They explore the silence of CEOs amidst economic uncertainty, the role of business leaders in providing clarity, and the opportunities that arise during crises. The conversation emphasizes the need for businesses to take a proactive stance in shaping narratives rather than reacting to external chaos.TakeawaysCEOs are hesitant to speak out against market volatility.Business leaders should provide specific data to consumers.The role of CEOs is to translate complex economic issues.Generating clarity is essential for navigating uncertainty.Topics Mentionedtariffs, market volatility, CEO communication, economic uncertainty, corporate reputation, crisis management, business leadership, trade policy, consumer behavior, stock marketCompanies MentionedS&P 500, Business Roundtable, Yale School of Management, Target, Best Buy, Delta, Ford, Goldman Sachs, Blackstone Group.Chapters00:00 Market Turbulence and CEO Silence02:51 The Role of Business Leaders in Economic Uncertainty06:03 Navigating Tariff Policies and Communication Challenges08:56 Opportunities Amidst Crisis11:52 Shaping the Future Post-Crisis15:02 Generating Clarity in Chaos#tariffs #marketvolatility #CEO #communication #economicuncertainty #corporatereputation #crisismanagement #business leadership #tradepolicy #consumerbehavior #stockmarket #trump #musk #doge 

Om Podcasten

Communication Breakdown is a postgame show for PR pros. In each episode, hosts Craig Carroll (fmr. USC Annenberg, UNC Chapel Hill) and Steve Dowling (fmr. OpenAI, Apple) discuss the strategies and tactics companies are using in high-visibility crises and PR initiatives, giving listeners unique insight into how key decisions are made.The podcast offers two unique perspectives on communications theory and practice, drawing on Craig’s teaching and research at top universities around the globe and Steve’s two decades of experience as a comms leader at some of the world’s most influential companies. Whether you're a PR professional, marketing executive, or just curious about how companies make key communications decisions, you'll find these discussions insightful and valuable.