How a Strong Culture Led to a 97% Retention Rate

Episode SummaryCaitlin Mitchell from EB Academics shares how she created a strong culture and clear identity that has led to a 97% retention rate for her membership program. She is breaking down her strategy into 3 keys for creating a sticky member experience. And the final tip at the end of the episode you won't want to miss!!Key Takeaways- Caitlin’s favorite community that isn’t her own (02:42)- What’s unique about EB Academics (05:31)- The typical culture for teachers in the online space (09:24)- Living your culture with your team (16:34)- Retention and membership rates for EB Academics (17:52)- Achieving 97-98% retention rates (23:22)- Key tactics to create a strong culture in your community (25:44)- How to hire a Community Manager (32:27)- Customer service is your brand. It’s how you show up (36:00) Additional Resources: - Caitlin’s Website: https://ebacademics.com/- Teaching Middle School ELA Podcast: https://ebacademics.com/category/podcast- Teaching Middle School ELA YouTube: https://www.youtube.com/channel/UCWezgZ_BNFaF-IURmTTN_dA ----- Discover your retention rate and the lifetime value of your member using this simple calculator. Access it here: www.memberltv.com- Join the waitlist for my course (coming 2022): https://www.shanalynn.com/course- Get in touch: https://www.shanalynn.com/connect - Follow me on IG: https://www.instagram.com/shanaspeaksCommunity Creators is a podcast for online entrepreneurs looking to learn more about creating thriving communities and empowering their community teams.Be sure to follow the podcast, so you never miss an episode!

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Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaks I’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach, retention, and revenue. This podcast is a space for community creators like you and me to share our insights, best practices, and what’s working now in the community space. You’ll discover proven strategies, actionable tactics, and innovative ideas that you and your team can use to reduce refunds and increase retention. You won’t want to miss an episode! Subscribe now and let’s get started! Show notes & more: https://ShanaLynn.com