The Stoplight Strategy - How to Identify and Retain At Risk Members
https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersMost membership owners focus on who cancels, but the real opportunity is tracking who is at risk before they cancel.By the time a member officially cancels, it’s already too late. The Stoplight Strategy helps you categorize members based on their engagement levels so you can take action before they churn.In this episode, I’ll walk you through:What the Stoplight Strategy is and how it helps reduce churnThe three categories of members and how to recognize themHow to integrate this into your Member Journey Map to create a reactivation strategyWhy personalization at scale is critical for retentionIf you want to move from reactive to proactive retention strategies, this episode is for you.Additional Resources:Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.comListen on the go? Subscribe to the podcast for more membership retention strategies:Apple, or SpotifyMake sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!Learn how to work with Shana: https://www.shanalynn.com/Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivateConnect with Shana: https://www.instagram.com/shanaspeaksWatch on YouTube :https://www.youtube.com/@communitycultivated