EPISODE 31: Can Cybersecurity Overcome its PR Problem? Building Your Brand and Social Capital with Sarah Evans, PR and Marketing Specialist

Welcome to Compromising Positions! The tech podcast that asks non-cybersecurity professionals what we in the industry can do to make their lives easier and help make our organisations more prepared to face ever-changing human-centric cyber threats! For the longest time podcast host, Lianne Potter has been saying: “Cybersecurity has a PR problem!” So what better way of tackling this problem than to get on the show an actual PR and marketing expert? This week we are joined by Sarah Evans, the head of digital PR at Energy PR. Sarah has over 12 years of experience in SEO, digital PR, digital marketing, content and social media. In this episode ‘Can Cybersecurity Overcome its PR Problem? Building Your Brand and Social Capital’ - we’re going to learn how to target our cybersecurity message for maximum effect, how to rebuild your team's image, learn what marketing and PR really think about cybersecurity, and learn how to be prepared during a public cybersecurity incident with a 101 on crisis comms. We will also shed off our desire to the the hero in the story and transition in a more useful role, that of cybersecurity sage as we deep dive into brand personas!

Om Podcasten

Dive into “Compromising Positions”, the unique, new podcast designed to iron out the wrinkles in the relationship between cybersecurity teams and other tech professionals. We’re taking the ‘security as a blocker’ stereotype head-on, promoting a shared language and mutual understanding. We’ll turn those ‘compromising positions’ into ‘compromising solutions’, helping security pros and tech teams collaborate more effectively for a smoother, safer digital journey. Every week we will be joined by Developers, User Researchers, Designers, Product Owners, Data Scientists, Cloud Specialists, Scrum Masters, C-Suite Execs, AI/MI boffins, and many, many more non-security positions! This is a podcast aim to get you thinking about security without boring you to death! Join our two hosts, Lianne Potter, Cyber Anthropologist and Head of Security Operations at a major retailer and Jeff Watkins, CTO at XDesign for this informal, frank, and at times anarchic look at what people really think about cybersecurity in organisations and what cybersecurity people should ACTUALLY be doing.