EPISODE 33: Inconvenient Truths: Why Technology Won’t Create The Perfect Customer Experience In Cybersecurity
This Episode we are joined by John Sills, managing partner at customer-led growth company, The Foundation and author of the book ‘The Human Experience’ John joined us last week and shared with us fantastic tales of his time working for a major bank and how the IT team decided to rollout a new cybersecurity control without talking to the customers insights team - spoiler alert, didn’t end well - do go back and listen if you haven’t already! This week we continue the conversation from last week as John guides us on how to design for positive intent to build trust, how to lean into inconvenient truths around the data you source from feedback, and why you should treat people how you’d like to be treated, but instead, treat every customer like they are your gran.