EPISODE 52: People Don’t Follow Companies, They Follow People: How To Build Your Personal Brand On LinkedIN

LinkedIn is very divisive! Some people love it, and others hate it and everything it stands for. And if you’ve ever hangout on the subreddit, LinkedIn lunatics, then you can see why. Now for all the braggarts and the ‘what working during my wedding taught me about b2b sales’ posts, there is a lot to like about LinkedIn and many opportunities to be had…if you do it right! We can all learn how to be good LinkedIn citizens, So if you’re LinkedIn has two followers, or 20,000, there is plenty to be getting your ears around in this conversation with John Moore -the question is…have you endorsed me yet?

Om Podcasten

Dive into “Compromising Positions”, the unique, new podcast designed to iron out the wrinkles in the relationship between cybersecurity teams and other tech professionals. We’re taking the ‘security as a blocker’ stereotype head-on, promoting a shared language and mutual understanding. We’ll turn those ‘compromising positions’ into ‘compromising solutions’, helping security pros and tech teams collaborate more effectively for a smoother, safer digital journey. Every week we will be joined by Developers, User Researchers, Designers, Product Owners, Data Scientists, Cloud Specialists, Scrum Masters, C-Suite Execs, AI/MI boffins, and many, many more non-security positions! This is a podcast aim to get you thinking about security without boring you to death! Join our two hosts, Lianne Potter, Cyber Anthropologist and Head of Security Operations at a major retailer and Jeff Watkins, CTO at XDesign for this informal, frank, and at times anarchic look at what people really think about cybersecurity in organisations and what cybersecurity people should ACTUALLY be doing.