Episode 177: Outcome-based Pricing
Carolyn and Seth talk about the rise in interest around outcome-based pricing as companies come to grips with the new realities of technology budgets. As firms move further away from a tactical cost center mindset around technology, they are finding their investments growing and exploring shifts away from traditional models of subscriptions or costs per user. End user firms are pushing vendors and technology providers to consider outcome-based pricing, but there are serious complications around defining the exact contribution of technology to business outcomes and the liability of third parties dependent on end user behavior.