Signals Based Marketing with Kevin White of Common Room

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Kevin White, the Head of Marketing at Common Room, to dissect the ever-evolving world of B2B marketing strategies. They'll explore the power of "signals" in the buying process and how to effectively align your marketing and sales efforts for maximum impact. With 15+ years of experience in both B2C and B2B marketing, Kevin delivers invaluable insights on adapting your approach to thrive in today's dynamic landscape.

Om Podcasten

All Tom does is think about and start B2B businesses. This podcast is his excuse to talk about it.* *With awesome B2B entrepreneurs like David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.