Strategy + Creative = The Product - with Andrew Carty and Glen D'Souza of Forsman & Bodenfors

On this episode I speak to Andrew Carty Head of Strategy and Glen D’Souza Head of Creative respectively for Forsman & Bodenfors Canada about their unique approach to integrating creative and strategy into what they call “The Product”. They’ll also touch on the importance of creative teams being involved early in the process, the tools they use to foster creativity, such as 'what if' statements and their innovative concept of 'flooring' work for peer review, and embracing the messy nature of the process to achieve impactful results for clients.

 

Om Podcasten

Become a Paid Subscriber: https://anchor.fm/cdconfessions/subscribe Confessions of a Creative Director tells the stories behind the ideas as told by some of today's best and brightest Creative Directors. Hosted by veteran CD Jaime Cabrera, the show features in-depth interviews, fun segments and of course a confession or two, all over a few cocktails.