Using a brand's history to fuel its future with CCO Christian Lachel

On the latest episode of the show, we have Christian Lachel, Chief Creative Officer of BRC Imagination Arts, a unique design and production agency that specializes in Brand Homes and Flagships and Cultural Attractions and Museums.

If you’ve been to the Johnnie Walker Princes Street Venue in Scotland or the Raiders Stadium Tour in Las Vegas, you’ve likely experienced their work.

Christian is here today to talk about how brands can and should use their history to fuel their future.

Om Podcasten

Become a Paid Subscriber: https://anchor.fm/cdconfessions/subscribe Confessions of a Creative Director tells the stories behind the ideas as told by some of today's best and brightest Creative Directors. Hosted by veteran CD Jaime Cabrera, the show features in-depth interviews, fun segments and of course a confession or two, all over a few cocktails.