Canary in the Coalmine - 5 Neurological Responses
In Part 3 of this 5-part series, Theresa dives into the 5 neurological responses to any good story. People needs stories to connect with other people and to build relationships. Theresa reviews how stories have "messy middles" which is what really connects us. It's the experience and how it all comes back to a circle. She demonstrates this with her 'messy middle' ball. Story prompts that remind us we need to bring the story nuggets to the surface. Having people who are in your corner – and the messy middle – is why it's so important to have people in your tribe, those who have your back and will be genuinely honest, but kind, with you and your work. The people who you know, like and trust are those you are drawn to - and vice versa. Be the magnet. Stories are what make us unique. Things to think about how you're unique: What do people say I do better than anyone else/ If I had a theme song, what would it be? What’s my methodology? All of the neurological responses can be using throughout marketing and storytelling - and most affectively in video. To work with video and get your video marketing strategy done in 90-minutes, apply here: https://www.vickioneill.com/strategy To access the downloadable documents mentioned and to connect with Theresa, all links are accessible via the show notes at https://www.vickioneill.com/theresa-francomacaro-vicki-oneill-part-3