Connect with Your Audience on an Emotional Level

Create emotional connections that inspire action is important in relationships, in business and in life. This week I take a different look at business and how being an effective coach and creating emotional connections builds relationships and brings us closer together especially through our stories - whether in lyrics, poems or our messages. Video is one way to create emotional connections with people - and it's increasing in popularity. Why? People crave emotion and connection with others and video is a visual component that people choose over other media to do so. Resources mentioned can be found on my website https://www.vickioneill.com/podcast Ep 108

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Video is an integral part of the marketing, sales and retention journey. When you add video into your marketing and sales, it's a more comprehensive way to Connect the Dots between your customer's problem and your solution - faster, easier and in a more engaging way. Vicki O'Neill 25 year marketing and sales veteran is host of the Connect the Dots Video Marketing Podcast. Vicki launched this podcast in 2018 as a way for business leaders to learn on the go different marketing strategies they might consider using to enhance their marketing and make sales easier to influence. Jump ahead to 2020 when Vicki noticed the video usage - from a consumer and business standpoint - was only increasing. That's when it's time to make changes. In addition to the weekly podcast show, Vicki also launched a weekly YouTube show called The Marketing Stream, uploaded weekly YouTube videos. Since then, Vicki has launched a video presence on all social media channels and helps business leaders create videos, get more comfortable on camera, develop video strategies and edit videos so they are engaging and increase conversions. Do you want to start creating videos for your business but don't know where to begin? Discover what type of videos you should be creating 👉 https://www.vickioneill.com/quiz Follow Vicki on LinkedIn, Instagram and YouTube @vickioneill and on TikTok @vickioneill4