Create Your Video Marketing Strategy for 2023

The biggest thing 59% of marketers say is missing from a higher ROI with their videos is a video strategy.  It's not surprising that video ROI is lackluster if no strategy is in place.  The key to any success - in business, sales or life - is having a plan or strategy that takes you from where you are to where you want to go.  The more detailed and more inclusive of all who are involved along the way encourages others to help you get to where you want to go.  A video marketing strategy isn't any different.  This week's podcast episode talks about the stats, what's needed, examples and next steps.  Be sure to subscribe or follow me wherever you listen to podcasts and if you want to follow along with the videos I'm creating now through the end of November 2022, subscribe to my YouTube channel: https://www.youtube.com/vickioneill

Om Podcasten

Video is an integral part of the marketing, sales and retention journey. When you add video into your marketing and sales, it's a more comprehensive way to Connect the Dots between your customer's problem and your solution - faster, easier and in a more engaging way. Vicki O'Neill 25 year marketing and sales veteran is host of the Connect the Dots Video Marketing Podcast. Vicki launched this podcast in 2018 as a way for business leaders to learn on the go different marketing strategies they might consider using to enhance their marketing and make sales easier to influence. Jump ahead to 2020 when Vicki noticed the video usage - from a consumer and business standpoint - was only increasing. That's when it's time to make changes. In addition to the weekly podcast show, Vicki also launched a weekly YouTube show called The Marketing Stream, uploaded weekly YouTube videos. Since then, Vicki has launched a video presence on all social media channels and helps business leaders create videos, get more comfortable on camera, develop video strategies and edit videos so they are engaging and increase conversions. Do you want to start creating videos for your business but don't know where to begin? Discover what type of videos you should be creating 👉 https://www.vickioneill.com/quiz Follow Vicki on LinkedIn, Instagram and YouTube @vickioneill and on TikTok @vickioneill4