The Marketing Audit with Theresa Francomacaro and Why Story Works

In this episode of Connect the Dots, I do a marketing audit of Theresa Francomacaro's website Why Story Works and her LinkedIn personal profile.  The intent is to identify opportunities to help her promote her services while moving closer to 3 of her business goals.  I share my screen as I review both digital assets. The Video may be better for clarification on details reviewed. You can access via YouTube here: https://youtu.be/1fOojlKmbUQ To discover your Video Creator Type:  https://www.vickioneill.com/quiz

Om Podcasten

Video is an integral part of the marketing, sales and retention journey. When you add video into your marketing and sales, it's a more comprehensive way to Connect the Dots between your customer's problem and your solution - faster, easier and in a more engaging way. Vicki O'Neill 25 year marketing and sales veteran is host of the Connect the Dots Video Marketing Podcast. Vicki launched this podcast in 2018 as a way for business leaders to learn on the go different marketing strategies they might consider using to enhance their marketing and make sales easier to influence. Jump ahead to 2020 when Vicki noticed the video usage - from a consumer and business standpoint - was only increasing. That's when it's time to make changes. In addition to the weekly podcast show, Vicki also launched a weekly YouTube show called The Marketing Stream, uploaded weekly YouTube videos. Since then, Vicki has launched a video presence on all social media channels and helps business leaders create videos, get more comfortable on camera, develop video strategies and edit videos so they are engaging and increase conversions. Do you want to start creating videos for your business but don't know where to begin? Discover what type of videos you should be creating 👉 https://www.vickioneill.com/quiz Follow Vicki on LinkedIn, Instagram and YouTube @vickioneill and on TikTok @vickioneill4