The data dilemma: balancing privacy and customer experience, with Maciej Zawadzinski

Consumers have an increasing awareness of online data privacy concerns. This concern does not have to impede the customer journey, provided companies understand their responsibility to their customers. In this episode of Connected & Ready, Gemma talks with Maciej Zawadziński, CEO of Piwik PRO and online privacy rights advocate. They discuss why the customer’s digital experience is so important for engagement, the balance of data-driven experiences and individual privacy, how data shapes our perception of online advertising effectiveness, and how companies can collect data in privacy-friendly ways. Learn how Dynamics 365 Marketing can help your team build relationships that increase lead generation and expand sales opportunities. Request a live demo today: https://aka.ms/CandRMarketing

Om Podcasten

Business is experiencing extraordinary change. Supply chains are shifting, customer needs are evolving, and businesses must adapt to survive. Join us on Connected & Ready as author and tech journalist Gemma Milne explores trends in how companies are adapting to a disrupted world, and preparing for tomorrow. Brought to you by Microsoft, Connected & Ready is a weekly conversation with business leaders about innovation, resilience, and our capacity to succeed.