Foodie Marketing for Beginners with Dan Clapson, Ep #43
You’ve opened a restaurant and have an exciting concept but have no idea where to start with marketing. Maybe you’ve thrown some photos on Instagram and have some word-of-mouth going—but is it enough? In this episode of Content Callout, Dan Clapson—the co-founder and Creative Director of Eat North—shares some tips and strategies from his years of experience. Don’t miss it! Outline of This Episode [0:36] The journey to creating Eat North [2:10] Marketing for a new restaurant [5:05] A conversation about food influencers [10:56] Incorporating traditional media + social media [16:16] The importance of supporting local [21:05] Marketing an event vs. restaurants [26:21] How to market a food event [28:08] Dealing with a lack of budget [30:35] Advice for those just getting started [36:53] How to connect with Dan + Eat North Resources & People Mentioned Donna Mac: https://www.donnamacyyc.ca/ Mike’s Bloggity Blog: https://mikesbloggityblog.com/ Ten Foot Henry: https://www.tenfoothenry.com/ Mikey’s on 12th: https://www.mikeyson12th.com/ Connect with Guest Name Eat North: https://eatnorth.com/ Follow on Twitter: https://twitter.com/dansgoodside Connect on LinkedIn: https://www.linkedin.com/in/danclapson/ Blue Jay Sessions: https://eatnorth.com/blue-jay-sessions Connect With the Content Callout Team https://ContentCallout.com Subscribe to CONTENT CALLOUT on Apple Podcasts, Spotify, Google Podcasts