Navigating Change in B2B Marketing with Julia Goebel, Ep #92
Navigating changes in B2B marketing—and life in general—has been a heavily discussed topic in recent years. The COVID-19 pandemic changed life as we know it and propelled us forward in numerous ways. As a marketing leader, Julia Goebel is a pro at navigating change. In this episode of The Content Callout, we have a conversation about how marketing leaders can help their teams navigate change in the B2B marketing realm. Outline of This Episode [1:14] Julia’s rapid-fire marketing tips [2:30] Navigating change in the B2B marketing world [5:00] How to make change manageable [8:01] The more you struggle, the faster you sink [9:48] How to lead a team that’s being acquired [14:14] The biggest mistakes that leaders make [18:20] How to plan your day the night before [20:08] How to connect with Julia Goebel Resources & People Mentioned Managing Transitions by William Bridges Connect with Julia Goebel Connect with Julia on LinkedIn Follow Julia on Twitter Connect with The Content Callout https://www.contentcallout.com/ Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts