203: Stop "The Hustle" and Start "The Focus"

In this episode, Joe talks about how we need to invest in our content marketing, not by producing more content, but by focusing on one thing we already do that's amazing (and make it that much better). This could mean killing something else were working on...and frankly, there has never been a better time than now to do that. But choose wisely. ------- Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week enewsletter. Third, buy his new marketing thriller, The Will to Die.

Om Podcasten

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.