Inside Brand Campaigns: A Marketer’s Perspective from the Engineering World
As AI-generated content becomes more widespread, marketers in technical industries are facing new challenges in building trust and visibility. In this episode, Morgan Norris interviews Elizabeth Evans, a senior marketing leader working in the engineering space, about her personal journey from product marketing to corporate brand strategy. Together, they explore how marketers can create more effective brand campaigns by focusing on messaging clarity, internal brand alignment, and long-term con...