Andy Welfle and Michael J. Metts

Andy Welfle and Michael J. Metts are on a mission to empower word people. Specifically the people who craft words as part of product-design teams. Their new book, Writing Is Designing: Words and the User Experience, shows UX content creators how to apply design principles to their writing craft. https://ellessmedia.com/csi/writing-is-designing/

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Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).