Jane Ruffino: Archaeology, Language, and Content Design

Content strategy work is largely about language and how people use it. So to do our best work, we need to have a strong understanding of the language ecosystems we navigate. Jane Ruffino comes to content strategy and design with a background in archaeology. She shows how practices that archaeologists use to understand how different cultures name and label things can be applied to content work. https://ellessmedia.com/csi/jane-ruffino/

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Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).