Paula Land: Content Audits and Inventories

Paula Land wrote the definitive guide to content audits and inventories almost ten years ago. A lot has changed since then. The new edition of "Content Audits and Inventories: A Handbook for Content Analysis" has been extensively updated to account for the evolution of auditing practice, including 100 pages of new content and a new emphasis on the importance of analyzing and operationalizing the results of content audits. https://ellessmedia.com/csi/paula-land-2/

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Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).