Ep 24: How Headspace Meets Their Audience Where They Are With Lean In & Lean Back Content

Chief Content Officer of Headspace, Morgan Selzer discusses why the innovative mental health care company is creating lean in and lean back content and how they meet their audience where they are through partnerships with the likes of Netflix and Sesame Street. Morgan also reveals how Headspace also occasionally “hides the vegetables” and is able to educate and entertain simultaneously. View the Headspace collaboration with Sesame Street visit headspace.com/sesame-street, to view the Netflix shows, search Headspace right in the Netflix app. To get a sense of the general content they’re releasing via owned channels, visit headspace.com/articles

Om Podcasten

As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction & Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker & brand storytelling strategist Jesse Roesler.