Episode 6: Land O'Lakes Moves Hearts to Reach Minds

Chief Marketing Officer of Land O'Lakes, Tim Scott discusses how the co-op connects emotionally with their consumer through storytelling and why stories have 22 times more staying power than facts. View the centerpiece music video of the She-I-O campaign at https://www.youtube.com/watch?v=PzFctkAH4Jk and the Find Your Friend film and project at https://www.landolakesinc.com/Blog/December-2018/find-your-friend-purina-horse-finder

Om Podcasten

As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction & Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker & brand storytelling strategist Jesse Roesler.