Episode 9: How Hilton’s Platform of Purpose Drives Their Brand Storytelling Efforts

Recorded at Sundance Brand Storytelling, Hilton’s Director of Editorial Content, Lou Dubois shares how his team approaches brand storytelling for the brand. He discusses how story mining has become so critical to their process and how their Platform of Purpose and People guides so much of what they create. He also takes a deeper dive into their recent film series, Room 702.

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As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction & Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker & brand storytelling strategist Jesse Roesler.