Deb Gabor - Enhancing Your Branding
Entrepreneurs tend to delve into books to discover how to improve their branding. But most branding books are either very academic or theoretical. And you shouldn’t hold a Ph.D. to understand branding. In point of fact, all you need is to rely upon concrete foundations and a basic how-to plan—in plain English—for building or reigniting a brand. You ought to focus on relevant themes such as the overarching foundations of brand strategy, how to assess the timing for engaging in branding acti...