Marcus Sheridan - Boost Your Marketing and Sales
Since the internet came into our lives, it’s been a game-changer. The business world has not been exempt from this revolution: the customer journey, as we knew it, has changed dramatically. It’s time for you to take a stand. And doing so implies re-understanding how marketing & sales are coupling and interacting today. Here goes a breathtaking fact: marketing is now dictating 80% of the sales process before someone reaches out to you. What this means is that your marketing must be hel...