146: For Best Prospecting Results, Know Your Value Prop and Pain Points, Nancy Calabrese, One of a Kind Sales
Nancy Calabrese is Founder and CEO of One of a Kind Sales - a lead generation and appointment setting firm working primarily with B2B companies, helping them grow revenue. Her team loves cold calling, lead development, and top of the funnel services. Most people don't, so this has given Nancy a robust business for many years. In our conversation she'll share her story, how she grew to love sales so much, and some tips and ideas for success in getting meetings and in speaking with future buyers. Nancy sees calling as one of the marketing channels and assuming you are professional and use the multi-channel approach to reach prospective customers, between all of the channels, you'll be successful. You need to be open to where your buyer is and where what you say or do resonates with them.