167: Buyer First by Carole Mahoney of Unbound Growth - Book Review

Carole Mahoney has written an excellent book for sales professionals and entrepreneurs on collaborative selling and in changing the sales industry. She mixes in stories, anecdotes and statistics to help one learn and improve around critical sales skills and mindset for success.  00:00 Introduction and Guest Background 00:59 Carol's Journey and Book Contribution 02:48 The Impact of 'Buyer First' on Salespeople 04:57 The Concept of Collaborative Selling 09:20 The Importance of Mindset in Sales 10:56 Overcoming Non-Supportive Beliefs 17:49 Personal Growth Through Writing 'Buyer First' 19:39 Dealing with Bad Sales Days and Final Thoughts   Find Carole on LinkedIn  Order BuyerFirst on Amazon or here: https://carolemahoney.com/books/buyerfirstbook/  

Om Podcasten

Conversations with Women in Sales is a top podcast hosted by Lori Richardson. Every episode features a woman in sales who is doing incredible work, or an interview with a male ally, or conversation on a related topic. For the past 100+ episodes, guests share practical advice for advancing one's sales career. The podcast is dedicated to the memory of Barbara Giamanco, who founded CWWIS in 2018. Each episode features topics like: leadership, career management, dealing with imposter syndrome, overcoming adversity, sales and marketing alignment, B2B sales, strategic partnerships, building confidence, content creation and promotion, social media, building inclusive sales teams, and more.