Copy & Content with Jon Cook - 010 // Cheri Ruskus, Business Victories

Cheri Ruskus is the founder and Chief Motivational Officer of Business Victories. She has a passion for creating great, consistent content, as proven by her weekly email publication “The Victory Letter” that she’s sent out every Monday for the past seventeen years! Cheri joins Copy & Content host Jon Cook to talk about how to build a consistent content stream. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: + Learn how to ask great questions with your content. If you’re not asking a great question of your audience, someone else is. + Good consistent content is better than trying to create extraordinary content once in a while. + Consistent content is a great touchpoint for your audience to hear your perspective. Even if you’re sending a 100-word email once a week, the consistency will pay off over time. Resource List: + Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine by Ryan Serhant + Shoe Dog: A Memoir by the Creator of Nike Shoe Dog: A Memoir by the Creator of Nike by Phil Knight + The Portable Coach: 28 Sure Fire Strategies For Business And Personal Success by Thomas J. Leonard and Byron Larson + Sign up for “The Victory Letter” and connect with Cheri by visiting www.businessvictories.com. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX

Om Podcasten

Spoiler alert: there's an 'ish'-load of information about how to better connect with your audience as a speaker, coach, or industry experts. How do you know what truly works? The Copy and Content podcast features episodes obsessed with helping you better serve your audience. Keynote Content founder and Copy and Content host Jon Cook shares insight and interviews in the areas of speaking, copywriting, content creation, branding, and marketing. Learn you-proof tactics and processes that work. Copy and Content isn't for everyone; it's only for you if you give an 'ish' about your audience.