Copy & Content with Jon Cook - 012 // Kyle Gray, The Story Engine
Kyle Gray is a story artisan and bestselling author who helps businesses grow with storytelling and content marketing. He has helped hundreds of companies create scalable content marketing strategies. His book "The Story Engine" outlines his process for making content marketing and brand storytelling easy and effective. Kyle has worked with many well-known brands and businesses like AdEspresso, Advance Your Reach, WP Curve and Self-Publishing School. Kyle joins Copy & Content host Jon Cook to share about how speakers can best prepare for upcoming TED Talks and craft a powerful message to share. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: + No matter your business, background, or industry, you need to have a written marketing strategy. + Your story isn’t about you; it’s about your audience. Where is your audience right now and how can you help them take the next right step? + Revisit your marketing strategy at least once every six months. + Being different is better than being better. Resource List: + Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller + Breakthrough Advertising by Eugene M. Schwartz + The Story Engine: An Entrepreneur's Guide to Content Strategy and Brand Storytelling Without Spending All Day Writing by Kyle Gray + Connect with Kyle and learn more about his work by visiting thestoryengine.co. Episode Production Credits: + Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) + Intro and Outro Voiceover Talent: Kelli Myers + Background Music: Inspiring Happiness by Premium TraX