The #1 Way for Coaches to Create a Step-by-Step Proprietary Process | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.

"So, where are we going with this coaching program?" For many coaches, that question is enough to stop them in their tracks. Not you though, no, you have a great proprietary process that's documented and defined so your coaching client and prospects know exactly what to expect and where they are in the process. So, how do you build that proprietary process? In this episode of Copy & Content, you will learn: Why you need to think about your client or prospect's MVP: Minimal Viable Pathway to success with you How many steps should a coach's proprietary process be? The two key factors you need to focus on with each step of your proprietary process How to create a simple, memorable name for your proprietary process and each of its steps  An example of how proprietary processes working using our Expert Message Method with Keynote Content as an example Does your process pass the napkin test? Clear beats clever - all day, every day, any day... How I can help you create a great proprietary process with Keynote Content ---- Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.

Om Podcasten

Spoiler alert: there's an 'ish'-load of information about how to better connect with your audience as a speaker, coach, or industry experts. How do you know what truly works? The Copy and Content podcast features episodes obsessed with helping you better serve your audience. Keynote Content founder and Copy and Content host Jon Cook shares insight and interviews in the areas of speaking, copywriting, content creation, branding, and marketing. Learn you-proof tactics and processes that work. Copy and Content isn't for everyone; it's only for you if you give an 'ish' about your audience.