EP 63 | Frustrated with Marketing? Try Building a World Instead of Funnels - Guest Addy Lopes

What if we’re doing marketing all wrong? 😬 Today’s special guest is Addy Lopez, a marketing educator and website designer who, after five years as an entrepreneur, was looking for a better way to market her business without feeling like she was pressuring her audience or shouting into a void.  And after making the change, she didn’t have negative results. Her email open rates are now a whopping 89%!! Addy uses cozy marketing and world building to form long-term relationships with her audience and keep them engaged and invested in the story of her brand.  It’s definitely working for her, and it just might be the shift you’ve been looking for to make marketing your online business feel easier and help you connect with more right-fit clients. Key Takeaways: Learn how to create a marketing ecosystem that prioritizes relationships over transactions. Create brand loyalty that will last no matter what pivots you may make in your business. Discover the power of storytelling in marketing and how it can set you apart from the crowd. Find out why prioritizing people over transactions can lead to long-term success in your business.   CONNECT WITH ADDY LOPES AT ENCONTRO CREATIVE: Instagram: https://www.instagram.com/encontrocreative/ Email list: https://encontrocreative.com/build-your-brand-world   🤗 NOW ENROLLING!  ➡️ The Copy That Converts [BETA] Course! If you are tired of stressing over what to write, when to send, or how to sell without being too “salesy,” then come learn the copywriting principles that will help you create an email sequence with confidence knowing you’ve created words that work to help  you make more sales.  You’ll get to join the program at 50-60% off future pricing AND live coaching is included. But spots are limited, so reserve your seat today. CLICK HERE FOR DETAILS!   Connect with Megan Wisdom Copywriting: ⭐️Get high-converting copywriting for your business: https://meganwisdom.com/ ⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/ ⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips

Om Podcasten

Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales, despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? Hey, friend. I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to connect with your ideal clients and make more sales through the magic of copywriting. In each episode, we’ll dive deep into the world of copywriting and marketing, sharing insights and strategies that will help you craft compelling messages that resonate with your audience. From understanding your ideal customer to mastering the art of storytelling, we’ll cover it all. I’m Megan Wisdom, a firstborn, Enneagram 5 copywriter who loves to help other female entrepreneurs reach their business goals (even more than I love drinking sweet creme lattes}. I got my writing start in the field of journalism before transitioning to the classroom where I taught students how to apply grammar rules and use the Oxford comma until I tossed the textbook and went rogue with my writing. Because copywriting is all about conversation (not complete sentences). Since studying the art and science of copywriting, I have served online women business owners in a variety of fields, helping them write or optimize the words they use to communicate to clients so they can improve sales, support their families, and crush their goals. I’ll show you how to use copy to grow and nurture your audience. And no matter whether your business is funding your son’s soccer camp or your dream vacation to Bali, I’ll show you how to use the principles of copywriting to increase conversions and boost revenue. So if you’re ready to take your online business to the next level, tune in. Together, we’ll unlock the power of copywriting and transform your business into the success you deserve. Connect with Megan Wisdom Copywriting: Web: https://www.meganwisdom.com Instagram: @meganwisdomwrites