Drake Producer Boi-1da

Thanks to an early partnership with Drake, hip-hop producer Boi-1da helped define a new sound of Toronto. Playing yin to Noah "40" Shebib's yang, he made his mark with hit songs like "Best I Ever Had" and contributions to Eminem, Nicki Minaj, Lil Wayne, Meek Mill and more. In his lecture at the Red Bull Music Academy Bass Camp Montreal 2017, he talks making global hits "Work" for Rihanna and "Controlla" for Drake, reimagining dancehall for the streaming generation, and the music business.

Om Podcasten

Couch Wisdom is a weekly podcast presenting the best of Red Bull Music Academy’s lecture archive. Questlove has called these in-depth interviews ‘Inside the Actors Studio’ for music, and who are we to disagree with Questlove? With personal stories and creative insights from Björk to The Black Madonna, Young Thug engineer Alex Tumay to Moodymann, there’s something for every music fan. Red Bull Music Academy is a world-traveling series of festivals and workshops est. in 1998.