Rap mainstay No I.D.

A pivotal figure in the ’90s Chicago rap scene, producer No I.D. is responsible for the bulk of Common’s early output. He went on to manage a young Kanye West and work with Jermaine Dupri and Jay-Z. He's been one of the top A&R men at Def Jam and worked as the executive vice president at Capitol Music Group. And he remains a great producer, shaping the sound of albums by Vince Staples and Vic Mensa. Here, No I.D. discusses why humility and focus are key to success, and much more.

Om Podcasten

Couch Wisdom is a weekly podcast presenting the best of Red Bull Music Academy’s lecture archive. Questlove has called these in-depth interviews ‘Inside the Actors Studio’ for music, and who are we to disagree with Questlove? With personal stories and creative insights from Björk to The Black Madonna, Young Thug engineer Alex Tumay to Moodymann, there’s something for every music fan. Red Bull Music Academy is a world-traveling series of festivals and workshops est. in 1998.