Episode 102-Multichannel Marketing- À Chacun Son Goût

In this episode, I'm coming off of a string of marketing successes. Therefore, instead of interviewing someone else, I've decided to share my experiences. The Reader's Digest version is that most lawyers who achieve marketing success do so through a variety of channels. The important thing is to choose the channels where you'll find your clients and referral sources. But it is equally important to choose activities that you like. In the end, you won't be able to predict which ones will work and which ones won't.  And that is to be expected. Related Episodes Episode 100-Word of Mouth Marketing with Michael Katz Episode 79-Digital Marketing for Your Law Firm: Getting the Right Mix Episode 74-Turning Business Conversations into Business Episode 63-LinkedIn in 30 Minutes (with Kristyn Brophy) Episode 44-Getting the Most from Networking Meetings and Troikas

Om Podcasten

Counsel to Counsel is a periodic podcast produced by Stephen Seckler of Seckler Attorney Coaching (www.counseltocounsel.com). It addresses important career, marketing, and leadership issues facing attorneys. The target audience is associates, counsel and partners at law firms of all sizes; but the podcast also addresses issues that are relevant to in-house counsel, law students or any lawyer who is looking for career insights inside or outside of the law. Counsel to Counsel is aimed at individual lawyers who are looking to increase their own career satisfaction and build their marketing and leadership skills. The podcast features interviews with leading consultants, career professionals and marketing experts who advise attorneys on careers, marketing, law firm management and related issues. The guests are also a roster of successful attorneys who have found career satisfaction inside and outside the law. Counsel to Counsel is a direct outgrowth of the blog Counsel to Counsel which Stephen Seckler has been publishing since 2005. Since graduating from law school in the late 1980s, Stephen Seckler has been advising lawyers on career and marketing issues and working with a broad mix of law firms and corporate law departments. He began blogging when legal blogging was in its infancy and his blog Counsel to Counsel was named to the ABA Journal’s Blawg 100 in 2007 and 2008 (the first two years that list was in existence). Steve has written extensively on career and marketing issues and he has spoken at many law school, law firm and bar association events. He served on the Boston Bar Association’s Standing Committee on Work Life Balance and was Vice Chair of the Law Practice Management Section of the Massachusetts Bar Association. He is active in the Senior Lawyers Division of the American Bar Association, the ProVisors business network, and has been quoted frequently in the legal and business press.