Episode 110-Dominic Grew on “Getting to No”-Turning Leads into Business and Other Ways to Succeed in Private Practice

Like most lawyers, I went to law school because I wanted to enter an honorable profession.  I wanted to have a career where the emphasis is on intellect and not on business.  Not long after graduation, I realized that law IS a business and if you want to be successful, being a great lawyer is not enough.  You need to learn how to run your practice efficiently.  You need to learn how to manage people. And you need to learn how to sell your services.  If you can master those skills, your chances of success will greatly increase. As I’ve noted many times on this program, sales is one area where many of us feel uncomfortable.  As attorneys, we are supposed to be above that.  People should hire us because we are good at what we do.   In reality, that is not the way the world works.  Just like practicing law requires a unique set of skills, so does selling our services. In this episode of Counsel to Counsel, Dominic and I discuss the business of law and some of the ways we can be more successful in our sales process. Dominic Grew is the Founder & Owner of Elevate Business Coaching, LLC.  He is an expert in business management and business development.  Prior to opening Elevate, he spent more than 25 years working internationally in the insurance and investment management sectors.  As a former COO for Global Business Development, he learned how to scale to operational excellence and to prioritize and execute growth initiatives for complex and competing practice areas.  Today, as Founder of Elevate Business Coaching, he partners with law firms and their lawyers to build, grow, and manage thriving practices.   Dominic’s tools of choice are coaching, training and facilitation.  He prides himself on bringing an outside perspective to the business of law, teaching attorneys to work smarter rather than harder to accomplish their business goals.  Additional Resources   Episode 100-Word of Mouth Marketing with Michael Katz Episode 74-Turning Business Conversations into Business  

Om Podcasten

Counsel to Counsel is a periodic podcast produced by Stephen Seckler of Seckler Attorney Coaching (www.counseltocounsel.com). It addresses important career, marketing, and leadership issues facing attorneys. The target audience is associates, counsel and partners at law firms of all sizes; but the podcast also addresses issues that are relevant to in-house counsel, law students or any lawyer who is looking for career insights inside or outside of the law. Counsel to Counsel is aimed at individual lawyers who are looking to increase their own career satisfaction and build their marketing and leadership skills. The podcast features interviews with leading consultants, career professionals and marketing experts who advise attorneys on careers, marketing, law firm management and related issues. The guests are also a roster of successful attorneys who have found career satisfaction inside and outside the law. Counsel to Counsel is a direct outgrowth of the blog Counsel to Counsel which Stephen Seckler has been publishing since 2005. Since graduating from law school in the late 1980s, Stephen Seckler has been advising lawyers on career and marketing issues and working with a broad mix of law firms and corporate law departments. He began blogging when legal blogging was in its infancy and his blog Counsel to Counsel was named to the ABA Journal’s Blawg 100 in 2007 and 2008 (the first two years that list was in existence). Steve has written extensively on career and marketing issues and he has spoken at many law school, law firm and bar association events. He served on the Boston Bar Association’s Standing Committee on Work Life Balance and was Vice Chair of the Law Practice Management Section of the Massachusetts Bar Association. He is active in the Senior Lawyers Division of the American Bar Association, the ProVisors business network, and has been quoted frequently in the legal and business press.