Episode 131-Becoming Memorable with Merry Neitlich

We’ve talked a lot on this show about sales and marketing and how selling legal services is different than selling a product.  That’s good news for those of us in the legal industry because many of us don’t like the thought of being a salesperson. Selling legal services is about relationships building. The challenge, however, is that clients generally don’t need your services all the time. You don’t know when a client, potential client, or referral source will have a need or hear of a need. That’s why it is important to stay top of mind over a long period of time.  But how do you do that?  How can you make yourself memorable whether you are delivering a pitch, giving a presentation, or simply building relationships in the community. In this episode, Merry Neitlich talks about that. I’ve know about Merry for years, but we only met more recently through the ProVisors business network.  Back in the early 1990s when legal marketing was starting to take off, Merry was one of the pioneers in the legal marketing community. Merry Neitlich  has over 25 years of experience in law firm marketing, business development, and strategic planning. She provides attorneys and law firms with tools to grow their business and to successfully identify, court, and convert targets into clients. She has conducted hundreds of client feedback interviews and has a lot of experience helping firms with branding, Merry has been an active member of the Legal Marketing Association. She is a frequent national speaker and author.   In 2017, she was inducted into the Legal Marketing Association Hall of Fame. She is also an accomplished nationally ranked adult competitive figure skater. Additional Resources If You Are Not Memorable, Don’t Expect to Be Remembered

Om Podcasten

Counsel to Counsel is a periodic podcast produced by Stephen Seckler of Seckler Attorney Coaching (www.counseltocounsel.com). It addresses important career, marketing, and leadership issues facing attorneys. The target audience is associates, counsel and partners at law firms of all sizes; but the podcast also addresses issues that are relevant to in-house counsel, law students or any lawyer who is looking for career insights inside or outside of the law. Counsel to Counsel is aimed at individual lawyers who are looking to increase their own career satisfaction and build their marketing and leadership skills. The podcast features interviews with leading consultants, career professionals and marketing experts who advise attorneys on careers, marketing, law firm management and related issues. The guests are also a roster of successful attorneys who have found career satisfaction inside and outside the law. Counsel to Counsel is a direct outgrowth of the blog Counsel to Counsel which Stephen Seckler has been publishing since 2005. Since graduating from law school in the late 1980s, Stephen Seckler has been advising lawyers on career and marketing issues and working with a broad mix of law firms and corporate law departments. He began blogging when legal blogging was in its infancy and his blog Counsel to Counsel was named to the ABA Journal’s Blawg 100 in 2007 and 2008 (the first two years that list was in existence). Steve has written extensively on career and marketing issues and he has spoken at many law school, law firm and bar association events. He served on the Boston Bar Association’s Standing Committee on Work Life Balance and was Vice Chair of the Law Practice Management Section of the Massachusetts Bar Association. He is active in the Senior Lawyers Division of the American Bar Association, the ProVisors business network, and has been quoted frequently in the legal and business press.