Episode 148-Strategic Marketing for Law Firms with Carrie Flynn

In this episode, host Stephen Seckler sits down with Carrie Flynn, a fractional CMO and growth marketing consultant, to explore the evolving landscape of marketing for lawyers and law firms. Carrie brings over eight years of experience helping professional service businesses scale their revenue and impact through tailored digital and traditional marketing strategies. Together, they unpack the essential elements of building a robust marketing plan that balances relationship-building with digital tools.  Key Topics Discussed:  Marketing Fundamentals for Law Firms: How to identify your ideal client and develop targeted messaging to stand out in a competitive market.  The Power of Diversification: Combining referral marketing with digital strategies like email marketing, social media, and SEO to drive consistent lead generation.  Data-Driven Strategies: Leveraging past performance to inform future marketing decisions and optimize results.  AI in Legal Marketing: The opportunities and ethical considerations when incorporating AI into your marketing efforts.  Actionable Steps: Tips for creating a focused 90-day marketing plan and evaluating its impact.  Carrie also shares her journey from public school teacher to marketing consultant and offers insights into how law firms can establish effective marketing practices that drive growth without sacrificing work/life balance. 

Om Podcasten

Counsel to Counsel is a periodic podcast produced by Stephen Seckler of Seckler Attorney Coaching (www.counseltocounsel.com). It addresses important career, marketing, and leadership issues facing attorneys. The target audience is associates, counsel and partners at law firms of all sizes; but the podcast also addresses issues that are relevant to in-house counsel, law students or any lawyer who is looking for career insights inside or outside of the law. Counsel to Counsel is aimed at individual lawyers who are looking to increase their own career satisfaction and build their marketing and leadership skills. The podcast features interviews with leading consultants, career professionals and marketing experts who advise attorneys on careers, marketing, law firm management and related issues. The guests are also a roster of successful attorneys who have found career satisfaction inside and outside the law. Counsel to Counsel is a direct outgrowth of the blog Counsel to Counsel which Stephen Seckler has been publishing since 2005. Since graduating from law school in the late 1980s, Stephen Seckler has been advising lawyers on career and marketing issues and working with a broad mix of law firms and corporate law departments. He began blogging when legal blogging was in its infancy and his blog Counsel to Counsel was named to the ABA Journal’s Blawg 100 in 2007 and 2008 (the first two years that list was in existence). Steve has written extensively on career and marketing issues and he has spoken at many law school, law firm and bar association events. He served on the Boston Bar Association’s Standing Committee on Work Life Balance and was Vice Chair of the Law Practice Management Section of the Massachusetts Bar Association. He is active in the Senior Lawyers Division of the American Bar Association, the ProVisors business network, and has been quoted frequently in the legal and business press.