Episode 68-Are there Gender Differences in Legal Marketing?—What Men and Women Can Learn From Each Other About Building a Law Practice

There are many ways to build a law practice.  Legal marketing is not a one size fits all. Lawyers have different personalities and interests.  Different practice areas lend themselves to different marketing techniques. Beyond this, there can be some gender differences in the way men and women approach marketing. In this episode, I speak with Lana Manganiello who has put a lot of thought into this subject.  Lana is a business development coach with Equinox Strategy Partners.  We met through our business networking group ProVisors and I’ve been learning a lot from her. Lana works with attorneys and firms to create bespoke and measurable business development strategies and actionable plans.  She truly believes business development is the key to career fulfillment in the legal profession. Recently, Lana and I were on a call with several other ProVisors members who coach attorneys. As the only woman on the call, she brought a perspective that I thought would be great to bring to Counsel to Counsel.  Lana and I talk about how she helps attorneys achieve success with her three-part plan. We then dive into the question of legal marketing and gender. Additional Resources Check out other episodes of the C2C podcast and read articles and blog posts. Visit the Resources section on my website

Om Podcasten

Counsel to Counsel is a periodic podcast produced by Stephen Seckler of Seckler Attorney Coaching (www.counseltocounsel.com). It addresses important career, marketing, and leadership issues facing attorneys. The target audience is associates, counsel and partners at law firms of all sizes; but the podcast also addresses issues that are relevant to in-house counsel, law students or any lawyer who is looking for career insights inside or outside of the law. Counsel to Counsel is aimed at individual lawyers who are looking to increase their own career satisfaction and build their marketing and leadership skills. The podcast features interviews with leading consultants, career professionals and marketing experts who advise attorneys on careers, marketing, law firm management and related issues. The guests are also a roster of successful attorneys who have found career satisfaction inside and outside the law. Counsel to Counsel is a direct outgrowth of the blog Counsel to Counsel which Stephen Seckler has been publishing since 2005. Since graduating from law school in the late 1980s, Stephen Seckler has been advising lawyers on career and marketing issues and working with a broad mix of law firms and corporate law departments. He began blogging when legal blogging was in its infancy and his blog Counsel to Counsel was named to the ABA Journal’s Blawg 100 in 2007 and 2008 (the first two years that list was in existence). Steve has written extensively on career and marketing issues and he has spoken at many law school, law firm and bar association events. He served on the Boston Bar Association’s Standing Committee on Work Life Balance and was Vice Chair of the Law Practice Management Section of the Massachusetts Bar Association. He is active in the Senior Lawyers Division of the American Bar Association, the ProVisors business network, and has been quoted frequently in the legal and business press.