359: Steve Woodruff, What Makes You Distinct?

Clarity is more important than we think. It’s an interesting topic because we don’t really talk about it because it has everything to do with the success of our business and our customers, so why don’t we talk about it more? We talk with Steve Woodruff about really understanding who we are and what we deliver and how to articulate that so others can articulate that for us. Steve comes at this topic through the lens of referrals. With the idea of having to be clear about yourself, your value, what you do and what you offer first, before others can be clear and refer you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Crack the Customer Code is dedicated to helping business professionals, small business owners, and customer-facing professionals learn the ins and outs of creating great customer experiences. With interviews and insights from a wide range of experts in the field, Crack the Customer Code will explore both timely and timeless topics, from how to increase customer loyalty through social media to why customers are more prone to lose control with companies nowadays. Crack the Customer Code provides a peek behind the curtain of what customer experience professionals really know about customers and how to make them happy and keep them loyal.