475: Brad Cleveland, Leading the Customer Experience

Some might not believe it, but there is still a debate between customer experience and customer service, even though the former includes the latter. The first guest of the new season, Brad Cleveland, has a lot to say about the role of customer service in CX.  Customer service is often mistreated and not given the respect it deserves. In this episode, we try to change that and Brad has enough great examples and options from his work and his book that are bound to give you something to think about.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Crack the Customer Code is dedicated to helping business professionals, small business owners, and customer-facing professionals learn the ins and outs of creating great customer experiences. With interviews and insights from a wide range of experts in the field, Crack the Customer Code will explore both timely and timeless topics, from how to increase customer loyalty through social media to why customers are more prone to lose control with companies nowadays. Crack the Customer Code provides a peek behind the curtain of what customer experience professionals really know about customers and how to make them happy and keep them loyal.