481: Annette Franz, Built to Win

Annette Franz has some exciting ideas to share about the customer-centric mindset all companies need to have. Many of them are already widely believed by organizations, but they are not adopted in the way they need to be. What's more, many companies keep delaying this to increase profits, but they need to understand that genuinely implementing the employee and customer-centric model is the way to go to drive more value. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Crack the Customer Code is dedicated to helping business professionals, small business owners, and customer-facing professionals learn the ins and outs of creating great customer experiences. With interviews and insights from a wide range of experts in the field, Crack the Customer Code will explore both timely and timeless topics, from how to increase customer loyalty through social media to why customers are more prone to lose control with companies nowadays. Crack the Customer Code provides a peek behind the curtain of what customer experience professionals really know about customers and how to make them happy and keep them loyal.