Ep. 001 Creating Content With Purpose

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This first episode is all about creating content with purpose. It's vital and many people just put their finger in the air and say, "What am I going to talk about today?" That isn't going to get you where you need to go with content marketing. Content marketing is all about telling your story and making people understand that you understand the pain they're in. So everything that you're creating is for your ideal customer. {1:26} Identifying your ideal customer {2:36} Using the STOKE method to create content [2.48] The power of reviews and testimonials [3.40] Giving tips and value in your social posts [6.13] The power of using storytelling and empathy in your content {8.47} Ten easy content ideas to inspire your content creation For more content ideas download my free guide 30 Content Ideas in 30 Minutes: https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/ Connect with Claire: Facebook Group: https://www.facebook.com/groups/crackingcontent/ Web: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.