Ep. 002 How To Prepare For A Podcast Or Press Interview

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content, and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. So in this episode we're going to talk about how to prepare for a press or podcast interview. You might be feeling really nervous because it’s your first press or podcast interview. Podcasting is a growing industry and there are many opportunities to be a podcast guest at the moment. {1.02} Focusing on your story is important {1.24} Do your research {2.15} Familiarise yourself with your interviewers style and approach {2.38} Remind yourself of why you are doing the interview {3.20} Tell stories about what you do {4.56} Get in journalist’s black book of contacts {5.35} Make sure you are responsive to press requests {5.54} Practice as much as you can You can download my free Be Your Own PR Guide here: https://clairewinter.info/freebies/blog-brainstorm-guide/ Web: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.