Ep. 006 How To Pitch To The Press Successfully

Welcome to the Cracking Content Podcast, helping entrepreneurs to amplify their expertise through storytelling, content and PR so they can get more sales and make a bigger impact. Every business has a story to tell. Don't be afraid to tell it. This episode I'm going to be talking about pitching to the press. It's one of my favourite topics. I've been a journalist for 20 years and I've received a lot of rubbish pitches and crap press releases. So I'm here to talk to you about how you can establish yourself as an expert at what you do and how to get more visible. And the best way to do this is to be featured by the media. So we live in a content hungry world. There are countless websites, bloggers, podcasters, media publications and outlets that are looking for content. So here are some of my tips on how to get media savvy. {1.06} The first thing you need to do is your research about the media outlet you want to target. {2.04} What’s unique about you and your business story? {3.18} What is your hook? {4.03} Pictures are really important. {4.28} Twitter is your friend if you want to find press and media opportunities. For more ideas on how to be your own PR download my free guide. https://clairewinter.info/freebies/be-your-own-pr/  Connect with Claire: To find out about 1:1 content coaching go www.clairewinter.info. Free Facebook Group: https://www.facebook.com/groups/crackingcontent/ Web: https://clairewinter.info/ Instagram: https://www.instagram.com/clairewinteruk  Join the Cracking Content Club Membership: https://clairewinter.info/cracking-content-club/  

Om Podcasten

We live in a content-saturated world. How do you make the copy you write and the content you create stand out from the crowd? If you want to grow your business and get more leads with content marketing then this is the show for you. Join Claire Winter, Content, Storytelling & PR Coach, each week to learn the strategies to grow your business with content marketing. Words are the building blocks of your business. Get actionable advice, and tips on how to use them effectively every week. This podcast is for entrepreneurs and brands who want to amplify their expertise and make a bigger impact through the stories they tell and the content they create. Each week Claire will share her content marketing insights and knowledge to help you grow your business and get more customers. There'll be inspiring interviews from epic content creators and experts too. Claire is a trained journalist and has worked in TV, radio and was the editor and owner of a magazine for eight years. She's built two successful businesses using content marketing. She started her career at ITN and now works from her ‘shedquarters’ in Berkshire, in the UK where she lives with her husband and three girls. She works with entrepreneurs and businesses globally and is a dedicated Earl Grey tea drinker.